So, you’re looking for new and innovative ways to help your business stand out amongst the competition.
According the IBIS World, the dry cleaning industry is set to be a $9 billion industry. With over 35,000 cleaners through the United States, it can be difficult to stand out among your competition.
New dry cleaners are popping up each and every day, meaning it’s important that you keep your finger on the pulse to avoid being left behind.
Well, there are a wide variety of ways to attack the competition and carve your own piece of the market share for your laundry or dry cleaning service.
And if you know a few tips and tricks, and abide by them, you can even help your business become the industry standard!
But how do you find new and creative ways to make sure you’re one step ahead of the competition? And is competing in business something you should focus a lot of time and energy on?
If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!
In this article, we’ll give you some pointers you can use to beat out the competition in your field!
Let’s explore the different options you have to take on your competition.
1. Know What Your Competitors Are Doing
In order to stay ahead of your competition, you first have to have an idea of what it is they’re doing. That’s why it’s a good idea to know what strategies your competitors are using, or more specifically, which ones are working. Take what works for them, tweak it, and make it work for you and your business.
You never know, you may find something that helps you grow your business and take it to the next level!
2. Know What Your Customers Want
At the core of every business, regardless of the field, is the customer base. And it’s safe to assume that, without making the customer happy, you’re not
going to be able to compete with other businesses in your niche.
That’s why it’s important to take the time to communicate with your customers often and figure out what it is that they want. Surveys, in particular, are a great way to get direct feedback about what you’re doing right and what you could be doing differently. An idea directly from a customer could be the next-big-thing in your industry that moves your business ahead of everyone else.
3. Find Creative Ways to Stand Out
One of the best ways to handle rising competition is to stand out amongst the competition by doing things a bit differently. Now, it’s up to you to find creative ways to do this, but it can go a long way in helping you carve out your own piece of the marketplace.
Something as simple as a game night once a week, or sponsoring a youth football team, is a great way to engage with your community and get involved at a local level. And if your business is the only one in your field doing something like this, it can help you grab the customers’ attention first.
4. Spend Money on Marketing
Believe it or not, it actually does take spending money to make money. And if you want to grow your business, or handle the rise in competition, one of the places you have to spend the most money is in marketing.
Looking for a particular marketing strategy to pursue? Consider social media marketing.
For instance, the social media website Instagram has over 1 billion monthly users. Invest in a social media marketing expert who can help you create an Instagram marketing strategy that can help your business take full advantage of a platform of that size.
Learn more: Dry Cleaner Marketing Checklist
5. Improve Laundry and Dry Cleaning Processes
The majority of cleaners offer the same products or services.
So, what can you do to create a competitive advantage by differentiating your business?
Improving your processes can help you:
- Lower costs
- Improve customer satisfaction
- Increase revenue
What areas of your business can you consider to improve?
- Customer communication
- Garment tracking
- Customer acquisition
Take billing, for example, many cleaners have told us they spend hours even days working on billing.
In Enlite, you can manage your entire billing process in minutes rather than hours.
For example, if you are managing a route. You can filter all of your route customers with one click. With one more click, you can charge all of the route customers. You can even print out or email statements.
Learn more about how you can save time on billing with Enlite by going here.
6. Take Care of Your Core Customer Base
With so much effort put into marketing, and gaining new customers, it can be easy to forget about the customers you currently have. That’s why it’s important to make sure you do everything you can to keep your current customer base satisfied as you continue to grow.
Learn more: How to Boost Customer Retention
A clever way to take care of your current core customer base, while also gaining new customers, is to create a referral program. Word-of-mouth advertising is the best form of advertising, and again, your current customers will appreciate whatever it is you decide to gift them for the referral.
7. Create a Great Place to Work
It’s important to remember that running your business the right way goes beyond you, the business owner. If you have a staff, they’re also responsible for helping your company stand out amongst the competition.
That’s why it’s important to create a great working environment. A place where your employees like to be. 85% of Americans don’t enjoy their current jobs. Do everything you can to make sure your employees are in the 15% of people who do.
8. Make Sure Your Business Looks the Part
If there are one area businesses often overlook, it’s their overall presentation visually. From the way your employees dress to your building itself, your company’s look is something you should be picky about.
So spend some time ensuring that your dry cleaner, at worst, looks the best out of everyone else in your field. Potential customers will take notice, which of course, can help you stand out in a positive way.
Here is a quick list of tasks by Business Insider you can complete to make your business look more professional:
- Invest in a great website
- Keep up with social media
- Keep on top of customer feedback
- Get media coverage
- Have a great logo and brand
Those are a few tips and tricks for competing in business that you can use to make your business even more successful and beat competitors!
Remember, first and foremost, it’s important to have an idea of what exactly the competition is doing, their strengths and weaknesses. So take some time to scout out your competitors and figure out what it is they’re doing that works, so you can apply it to your business.
Talk to your customers, learn what they want, and take care of the customer base that you already have while trying to grow. Spend some money on marketing, and make sure your employees are happy, too.
Looking for more creative ways to succeed in business? Visit our blog to find more helpful insights.