Are you ignoring local SEO? If you are, maybe you should revisit your decision. Using local SEO can boost revenues and profitability cost-effectively.
Ignoring Local SEO is like throwing a party but not sending out invitations. You wouldn’t do that, would you? Of course not.
Local SEO is a robust, proven strategy for promoting your dry-cleaning business and driving local customers to it.
It puts your business front and center when local customers search Google or other search engines for dry-cleaning services.
Plus, there are numerous local SEO tools that you can help you promote your dry-cleaners for free. These tools help when quantifying, tracking, and evaluating your local SEO efforts.
Benefits of Using Local SEO
Local SEO offers numerous benefits. It increases website traffic, helps convert searches to conversions, and is easy to execute.
More importantly, it reaches every customer—even those on the go, people using mobile devices like smartphones, tablets, and laptops.
With so many people using these devices these days, it’s imperative you use local SEO to promote your dry-cleaners.
Below is the Ultimate Guide to local SEO:
Setup Google My Business Page
An excellent place to start your local SEO efforts is at Google My Business, previously known as Google Places. You can use this tool to help you appear in local map listings in Google’s search engine results pages (SERP).
Google displays these maps for the vast majority of local queries. Setting up your Google My Business page is simple and easy. You’ll also want to use the Google Posts feature on your business page. It updates viewers on what’s happening at your business.
Optimize you’re my Google My Business listing
Optimizing your Google My Business page listing is the next step. It’s critical to succeeding with local SEO. The most crucial search engine you want to optimize your site for is Google.
About 50% of all searches are done using this search engine tool. But don’t forget other search engines, like Bing.
You want to optimize for these engines as well. After all, you want to maximize all online traffic sources.
Do keyword planning for your website
In addition to optimizing for local SEO, you’ll want to do some keyword research. Head keywords—single words or short phrases—are the terms consumers use most often to conduct searches. Using keywords in your content is critical for driving consumers to your website.
A good place to start with keywords is to use Google’s Keyword Planner, the best and most effective keyword planning tool out there. Checking the keywords your competitors are using is an excellent way to kick off your search. It’s done all the time and is ethical.
Make sure when you optimize your site you increase the number of local keywords you’re targeting. This simple technique adds the name of your local area to searches with the most critical keywords that describe your business.
You’ll also want to optimize “long-tail keywords”— longer strings of words searchers might use to find information. These beat out head keywords because they often reveal a searchers real intent.
Conduct a Local SEO Audit
Optimization is critical to succeeding with local SEO. Doing a local SEO audit is the key to optimizing your website and boosting visitors to it. Doing an audit tells you how your site is doing with the keywords selected.
If you want it to make a real impact, you need to conduct audits regularly. Doing one might seem challenging, but it’s not. Tools like Ahrefs and SEMRush can help you with this critical phase of your local SEO audit. Both of these tools offer a trial period for very little money. If you want a complete an audit in 45-minutes, check out this post by Neil Patel.
In addition to doing keyword analysis, you’ll also want to analyze your organic search results. Plus, you’ll want to identify any loopholes in the meta information of your website and fix them.
You can do this manually or use a tool like Screaming Frog, which simplifies and streamlines the process.
Additional Tips on Local SEO
Below are some additional tips on using local SEO support your marketing efforts to generate new clients for your dry-cleaning business:
• Make sure you update information across all channels
• Optimize your tags, URL, and content
• Engage in local link building
• Get on relevant review sites
• Track rankings for local search
• Use a review management system
• Use Google calendar events
• Provide directions; create a trackable custom link
The tips discussed above will boost your local SEO marketing efforts. Local SEO pays off but only if you do it right. Plenty of articles and tools exist that can help you with this effort.
If you have a local dry-cleaning business (or you are thinking about starting one) and you’re ignoring local SEO efforts, you’re missing an opportunity to drive customers to your website and your business.
That, in turn, can boost revenues and profitability. What’s better than that?