What you should include in your Dry Cleaner Marketing strategy
How to increase dry cleaning sales? How to develop a marketing strategy for a dry cleaning business? How do I create a dry cleaners marketing plan?
Social media. Search engine optimization. Blogging. This list goes on and on.
In today’s digital world, it can be difficult to keep up with all the various areas of a dry cleaner marketing strategy. 20 years ago, you could run newspaper ads and a few radio commercials and you were all set. Now you need to go online, and that means utilizing dozens of different areas for your marketing efforts.
Fortunately, we’ve created a checklist that helps you cover the most essential areas for your online marketing.
Create Your Website
The first step is to create your website. What you need to consider with your website is how it will fit into your overall online marketing strategy. What do you want people to able to accomplish on your site? Do you want them to find your contact information or sign up for a newsletter or take orders?
Whatever ever your goal is for your visitors, make it easy.
For most dry cleaners, to get started, a simple, basic website will do. Make sure it looks clean and neat and provides all the basic information your customers need, including location, hours, specific services, and contact information.
With time, look for opportunities to improve your website based on the needs or your visitors.
As you create your site, remember to focus on local search engine optimization (Local SEO).
What is Local SEO?
Simply, Local SEO is optimizing your online presence so people in your local area can easily find you.
For example, when you search “Atlanta Dry Cleaner”, these are the results.
Don’t you want your business to appear at the top of these search results?
That is where local SEO comes in.
For the most part, local SEO is not difficult to do. But it is time-consuming.
If you are a DIY kind of person, check out these posts to get you started:
If you were to follow one rule when blogging, it would be this, don’t sell – create value for your readers.
Claim Your Business on Google
Google has a process that allows owners or managers to “claim” their business. You’ll need to create a Google My Business listing, which will allow you to manage how your business appears on Google and Google Maps.
How do you claim your business on Google? Go here.
How do you optimize your Google business listing? Go here.
Grow Your Audience with Social Media
Now you are ready for social media. For some, social media is easy. For others, it can be overwhelming. The recommendation, have a plan. You don’t need to be on every social platform that exists. Start by discovering where your target audience hangs out online and focus on those social sites.
This is the social media focused on the business community. It may not be as important for communicating with customers but could be an opportunity to build relationships with vendors, associations, and other dry-cleaning professionals. At a minimum, it can help you create a respected professional presence online.
Not as many people actively use Google Plus, but having a profile for your business will help enhance your search engine optimization and general reach. Create a profile and stay active with this site as well.
This is a great site to share images of your business, machines, and cleaning results. Create a profile and share some “before-and-after” images of clothing that has come to your store. (With permission from the customer, of course.)
On your site, you should have the ability to create social media widgets, which are essentially fast links to your social media profiles. Create widgets that go to all of your profiles, especially Facebook, Twitter, and Pinterest.
Encourage customers to leave reviews of your business on the major sites, including Google, Yelp, Facebook, and more. Potential customers love to see positive information, and reviews can lead to better turnover rates for new leads. When you deliver excellent results, customers will be happy to write a glowing review. (Warning: NEVER write your own or pay someone to write reviews. This is a dishonest practice that will look very bad when the truth comes out.)
This is a more advanced step, but it can help you enhance your SEO results. Create landing pages that focus on specific keywords and towns or neighborhoods. Be sure that each landing page has a quality call-to-action.
Throughout your business and advertising efforts, ask for emails from customers. When you have a good list, you can start emailing special offers and discounts for your services.
If you go through this online marketing checklist, you’ll have the foundation for an excellent digital presence. Combined with great service and high-quality cleaning, this can lead to a productive and profitable dry cleaner!