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Simplify the way you accept and manage credit cards payments

Have you heard? Dark POS has partnered with CardConnect to provide our customers with a fully integrated payment solution that will allow you to streamline the way you do business. This new offering brings simple, secure, and affordable processing so that you can run your business more efficiently and ensure a seamless payment experience for your customers.

By integrating CardConnect’s innovative payment technology with Enlite software, clients will benefit from a single source solution. Single payment entry means easy transaction management and reconciliation, simplifying your day-to-day business management. Even better, this solution includes all payment channels so you can process transactions anytime, anywhere. Keep reading to learn more about the many benefits of this solution!

Features to love

Seamless Customer Experience

Easily manage your business and securely accept payments, all within one platform. With CardConnect, you can easily accept transactions that can be easily reconciled inside your Enlite software, making this the perfect solution to streamline the way you do business.

Best-in-Class Security

Protect your business and customers with CardConnect’s payment security technology. Powerful features like point-to-point encryption (P2PE) and tokenization secure sensitive cardholder data for the ultimate data breach protection. Even better, these features will allow you to reduce the time and costs associated with maintaining PCI compliance.

Transaction Management + Reporting

CardConnect’s powerful CardPointe platform serves as a one-stop shop for managing your credit card transactions, drilling into transaction details, performing actions like voids and refunds, and pulling real-time reports. It’s even accessible from both a desktop app and mobile app, so transactions can be managed from anywhere. Have multiple locations? You can easily manage all of them from one login!

Accept All Payment Types

You can accept all of the major payment methods with this solution. Whether you want to accept Visa, MasterCard, American Express, Discover, Debit, ACH, EBT, gift cards, or even NFC (Apple Pay), we have you covered.

Interchange Optimization

An interchange rate is the base fee that credit card companies charge per transaction. CardConnect aggressively manages interchange rates and have built their technology to automatically include Level 2 and Level 3 data with a transaction, all so that you qualify for the lowest rate possible every time.

Get started today!

Dark POS is excited to offer unparalleled payment technology through our partnership with CardConnect. Together, we will help you continue to grow your business. To get started, visit here.

How to use a Garment Tracking System to Save on Assembly Time

Providing superior customer service generates repeat business. But losing a customer’s clothes is hardly great customer service. It’s just about the worst service you can give a customer. Lose his or her clothing even once, and you’ll probably lose the customer for good. But investing in a POS software solution with garment tracking system can help you cut down on lost clothing dramatically. When combined with an efficient garment tagging system, this combination also cuts assembly times and eliminates human error.

More importantly, this approach boosts customer service. It also boosts productivity, efficiency, and profitability. If the POS solution includes the right marketing tools, it can even help you increase customer engagement.


Tracking Garments: The Challenge.

Tracking garments are among a dry cleaner’s biggest challenges. Garments go through many hands and processes while in your care. When tracked manually, it’s easy for you or your staff to lose track of them or mislabel them.

The problem with manual tracking is it’s haphazard. It also lacks order and accountability. So, it’s easy for you or your employees to confuse things or make mistakes.  That’s bad news for you—especially if you charge customers a processing fee.

Paying for lost (or damaged) clothing far exceeds any processing fees you may charge customers. Plus, you’ll also have to deal with an angry customer. With the price of clothes on the rise, losing clothes is the last thing you want to do.


Eliminating Tracking Issues

But you can eliminate tracking issues with the right tools. Using a POS software solution with garment tracking system provides a systematic approach to tracking. With the right system, pinpoint tracking continues right up until you return garments customers.

Plus, you can determine a garment’s status on-demand. You can find out exactly where a piece of clothing is at a moment’s notice just by clicking on a key. You can even tell where the garment is physical.


Tracking Garments with a POS Solution

Tracking garments with a POS software solution are easy and straightforward. Below is the general process many dry cleaners go through to identify and track garments with a POS solution:

  1. Garment tagging — When the customer drops off clothing, you or an employee generate a barcoded tag that’s fixed to the garment. The tag includes a unique barcode number plus vital information like:
  • Key customer details
  • Delivery date and time
  • Unique order sequence number
  • Customer remarks
  • Cleaning details
  • Garment description

The tag also includes any special instructions for staff to address while processing the garment.

  1. Order processing — Using the clothing’s barcoding, you or your staff update the garment’s status through order’s processing. You or your staff also generate a delivery note that includes the garments current lot and its delivery date and time. Then, you send the clothing to the workshop for processing.
  2. Garment verification — Having received the garment at the workshop, its manager verifies the count, condition, and garment’s acceptance in the lot. He or she then update the system using the barcode.
  3. Collection center — After the manager or staff member verifies the garment’s processing details, he or she forwards for cleaning. After cleaning, the manager sends the clothing back to the collection center. Staff at the collection center update the garment’s status using the barcode once again.
  4. Pickup/Delivery — The garment is now ready to be picked up by or delivered to the customer. Before giving the garment to the customer, a staff member or the delivery driver scans the bar code one last time. That helps verify that the clothing you’re delivering is going to the right person. If there’s a problem, the barcode system activates a warning signal and rejects the order

As you can see, the clothing is tracked carefully and systematically while in your care. That almost guarantees customers get the right garment back.


Innovations in Garment Tracking

The latest innovation in garment tracking is the LED-Assisted Rapid Assembly (LARA) system. It’s ideal for busy dry-cleaning assembly operations. The term “assembly” refers to the identifying, tagging, ordering, and returning of garments.

When combined with a full-featured POS system, LARA minimizes human error, cuts assembly time significantly, and boosts productivity and efficiency. That, in turn, helps increases profitability by delivering exceptional customer service

LARA uses hangers with centrally-located, LED-colored lights. These lights, which indicate where you need to place the garments for processing, stay visible even when the hook holds clothing. The lights also tell you when an order is complete.

The hangers used in this process are made from lightweight, durable material and can withstand years of use. They’re also flexible, so you can adapt them to nearly any space or hold almost any type of garment.


Easy to Understand and Implement

LARA is easy to understand and implement. That makes it quicker and easier to train staff on how to use the system correctly and makes for a faster transition from manual operation. That also makes it faster and easier to bring new hires up to speed on the system when the first join, saving you time and money.

Today’s customers expect excellent customer service every time they visit you. And they won’t accept anything less. If you don’t provide it, they won’t hesitate to bolt. Losing a customer’s clothing is hardly the way to deliver epic customer service or deliver exceptional customer experiences.

But investing in a POS software solution with garment tracking takes customer service to the next level. Add in the right marketing tools and a mobile app for scheduling and managing deliveries, and you’ll have everything you need to create an exceptional customer experience—all while cutting costs and boosting profitability.

What is the Best POS Hardware for Your Dry Cleaner

Dry cleaning is a demanding business. To succeed in this business, you must not only put in long hours at a storefront and deal with all kinds of people but also provide quality services and maintain profit margins.

To turn a profit as a dry-cleaner, however, you need to differentiate yourself from competitors, establish a good reputation as a brand, and achieve a competitive advantage. In short, you need to carve out a place in your marketplace.

The key to doing this is by providing exceptional customer service—the kind of customer service that builds trust in local buyers promotes word of mouth advertising and boosts customer loyalty by meeting patrons’ needs and expectations.

Point-of-sale software solutions, like Enlite’s POS, can help you provide that kind of customer service by boosting storefront efficiency and productivity—all while minimizing operating expenses. But POS solutions work best when supported by the right pos hardware.

Must-Have Dry-Cleaning POS Hardware

Below we discuss some of supporting hardware you’ll need to unlock your POS system’s full potential. This equipment can also help you streamline your assembly system and deliver epic customer service—the kind that keeps people coming back again and again.

Personal Computer

Your storefront’s computer is your operations hub. It does the heavy lifting in your storefront by integrating all your software and hardware systems—whether it’s an Apple (OS 10.0 and above) or PC (Windows 10).

PCs come with either mouse- or touchscreen-based input devices. Touch screens offer several advantages over other input devices. The most significant are ease of use and speed.

Touch-screens boost staff productivity and efficiency and help you provide exceptional customer experiences. Plus, they have a smaller footprint than mouse-based personal computers.

Enlite POS on Desktop and Tablet

Tablets and Mobile Devices

These devices boost productivity and efficiency and enhance customer service and account management. They can also help increase profitability when combined with the right POS software solution.

If you choose software like Enlite POS, using a tablet gives you an array of versatility. Use a tablet with a cash drawer and printers instead of a personal computer. You can also combine tablets with personal computers. Using tablets in other parts of your operation is possible. For instance, you could provide tablets to employees assisting in assembly while your front counter is using a personal computer.

Also, you can help you boost customer service by adding a driver mobile app for routing and delivery or a customer mobile app.  Together, they can help you create and add a smooth, seamless routing and delivery process that can boost customer retention.

Enlite Point of Sale

Thermal Printers & Tag Printers

These printers are essential for identifying garments. If you need to print invoices and receipts, a thermal printer will help you accomplish this.

Tag printers use a special ink to print on wet strength paper. Types of tag printers include thermal transfer, direct thermal, and laser. The tags these printers produce help with garment tracking and processing.

Every garment that comes into a storefront gets tagged with critical identification information, like a scheduled delivery date and time, customer remarks, and special instructions.

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Heats-seal machines

Not every dry-cleaner use these machines. Those that do use them for tagging and tracking garments through the dry-cleaning process. Heat sealing is a process of sealing one thermoplastic to another using heat and pressure.

Heat seal machines print iron-on labels with colored tabs, symbols, and barcodes to garments. When combined with POS solution, tagging speeds up invoicing and boosts productivity and efficiency.

Not everyone, however, likes having these labels attached to their clothes. So when deciding to use heat seal, please keep this in mind.

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Hand scanners

These devices help dry-cleaners boost productivity at the retail point of sale and in the storage room. When combined with a POS software solution, scanners help you get customers through the POS faster and more efficiently.

They also help you manage and control inventory and track garments cost-effectively using the barcode label attached to the clothes.

Creating an Affordable Assembly System

One area where this combination of hardware and POS software proves especially useful is during assembly—the identifying, ordering, and returning of customer garments. Executing this process quickly and correctly is among a dry cleaner’s biggest challenges.

If done manually using a tag printer, the assembly process can be time-consuming and labor-intensive. Adding an automated conveyor system helps, but that can cost you $30,000 or more. So that solution might not be an option you.

Combining a POS software with the right supporting hardware and garment tracking system, however, can create an affordable assembly solution. This approach boosts productivity and efficiency and takes customer service to the next level and minimizes operating costs.

Dry cleaning can be profitable. Combining the right POS system with the right hardware and a garment tracking solution streamlines assembly, boosts productivity and efficiency and enhances customer service—all while minimizes operating expenses.



A Quick Guide to Choosing the Right Dry Cleaning Equipment

Learn How to Choose Your Dry Cleaners’ Equipment with this Quick Guide

Want to blow the doors off other dry-cleaners? Then buy the right dry cleaning equipment. It’s the key to providing epic customer service. That, plus a friendly, helpful attitude, generates repeat business that enhances customer service and boosts profitability.

Providing epic customer also generates word of mouth advertising. That’s the best advertising you can get—bar none. Word of mouth is also the top driver of business growth, according to most experts. All that leads to increasing profits.

But buying the right equipment can be a challenge. To do it right, you first need to know what you need. Then you need to make some tough decisions—decisions based on sound judgment and detailed planning.

Below we list the key equipment you’ll need create a topflight dry-cleaning business:

The Right Equipment Pays for Itself

Buying dry-cleaning equipment that’s fast, efficient, and easy to use pays for itself in short order. Among other things, it slashes maintenance costs and equipment downtime—both of which cost you dearly.

Here’s a list the major pieces of dry-cleaning equipment you’ll want:

  • Front-loading commercial washers with advanced features
  • Heavy duty commercial dryers with moisture sensors
  • Commercial steamers with detachable brushes
  • Electric or gas-driven commercial steam boilers
  • Presses for pressing dress materials (gowns, jeans, uniforms)

Other equipment you’ll need includes

If you’re concerned about hurting the environment with dry cleaning chemicals, you can go green. That can not only protect the environment but also cuts costs and boosts profits.

Boost Efficiency and Productivity with POS Software

Another way to boost profits and customer and service is with a point-of-sale software solution. Today’s customers want what they want it when they want it, and how they want it. If you don’t give it to them, they’ll bolt.

POS software helps you compete in today’s hotly contested business environment.  POS software boosts customer service, streamlines operations, and cuts costs.

Key features in a POS system include:

  • Point of sale functionality (heart and soul of POS system)
  • Billing/Invoicing capabilities (makes or breaks POS solution)
  • Customer relationship management tools (brings you closer to customers)
  • Mobility marketing capabilities (critical for reaching today’s customers)
  • Management features (must integrate with other apps)
  • Routing/Delivery capabilities (helps boost profitability)

This short list isn’t exhaustive. Nor was it meant to be. But the features listed above will help you navigate an uncertain environment.

More important, the right feature in a POS system can help you maintain control of your business. Plus, it lets you spend more time helping customers—where your time is best spent.

Leasing or Buying: Which Works Best for You

Once you’ve developed a list of equipment you need, you must decide whether to buy or lease the items. Both leasing and buying equipment have their pros and cons.

Leasing equipment is cost-effective. It works well when starting a business since most startups lack working capital.

But leasing doesn’t work in every case. So, sit down with your accountant or financial person to determine which option works best for you.

Having the right equipment as a dry-cleaner is critical to success. It lets you deliver quality dry-cleaning and epic customer service every time.

Doing those things can help you blow the doors off of your competitors, boost profits, and enjoy business growth.

Reach Local Customers by Using Instagram for Your Dry Cleaners Business

Know what the secret is to using Instagram effectively? It’s not generating followers.  Nor is it sharing tons of photos and videos daily.

The secret to using Instagram to promote your business is engagement. Plain and simple. You need to add content to your site that engages followers. That generates business for your storefront.

It’s also what drives conversions and sales. And it boosts profitability.

But adding content that engages is easier said than done—especially now that Instagram has broadened its horizons as a platform to make it a more “immersive shopping experience.”

Despite its changes, Instagram is still a site that can help you promote your dry cleaners if you engage your followers with the right content.

Not Just Another Social Website

Instagram isn’t just another social media website. It’s a powerful way to build your brand’s reputation and promote more business for your storefront.

Here are some eye-opening Instagram stats:

  • 1+ billion users
  • 500 million daily users
  • Instagram users “like” over 4.2 billion posts daily
  • Instagrammers share 95 posts per day
  • 25 billion business profiles on Instagram
  • 80% percent of users follow a business on Instagram
  • Top brands post 4.9 times per week

Clearly, Instagram users engage with the social media website. Plus, people are spending more and more time on Instagram—thanks in large part to Instagram stories.

Many of these users are young (59% in the U.S. are under 30) and many have deep pockets with a willingness to spend their money.

But what separates Instagram from other social media sites as a business tool are its emphasis on feeding our appetites for images and video, fits our mobile lifestyles, and posting is fast.

More importantly, Instagram keeps things simple and is fast and fun to explore, research, follow, and connect with people, topics, and businesses that peak your interest.

Participate, Participate, Participate

Instagram is a community. So posting images and videos is only the first step in taking advantage of the platform. To engage Instagram users you need to participate in the online community.

In other words, you need to follow influencers and other brands, actively join in conversations with other members, and respond to questions, praises, and concerns in the comment section of your posts.

In short, you need to show you’re a reputable member of the community. Put simply, you need to engage your community.

Create a Plan and Follow It

The other key to using Instagram to reach local customers is to have a plan and follow it. Once you put your strategy in place, it doesn’t take much to keep it going.

That’s great news for you. Instagram’s ease of use leaves you time to focus on other critical activities at your dry cleaners, like customer service.

Below are some ways you can use Instagram to generate more customers for your business:

  • Repost local content routinely to strengthen reputation. Key on local followers, local events, and other local followers
  • Maintain a consistent brand identity across Instagram and all your other social media platforms you may be using
  • Avoid blanket postings unless it’s a new service or local event. In other words, don’t post the same message across platforms.
  • Show your organization’s local lifestyle. In other words, show the lifestyle customers lead after using your services.
  • Follow the latest trends especially holidays, but also use other topics whose popularity you can leverage.
  • Key on local hashtags, which are like keywords in Instagram. This effort lets people in your area find your posts through area-specific content.
  • Include a link to your Instagram bio. In fact, your bio is the only space on the platform that lets you do that. Capitalize on it.
  • Offer professional, creative content. Invest in a high-quality camera and uses it. Or, if necessary, use a professional photographer
  • Geotag individual posts with a location but not your exact business location. It gives the sense that your business is an active community participant.
  • Track and measure your efforts constantly. That way you can stay on top of consumer trends and changes in behavior in an area.

Use the trends discussed above to help build engagement with your Instagram profile. Creating engagement is the secret to succeeding with this social media platform. That, in turn, will boost business at your dry cleaners.

Green Dry Cleaning Protects Environment and Boosts Profits

Taking care of the environment is everyone’s responsibility. But if you’re using the traditional dry-cleaning method in your business, you could be harming the environment. That’s because the method uses a harsh, carcinogenic chemical that harms the environment. Going green at your business, however, helps protect the environment while still serving your customers well.

Going green is a sound investment. It can result in huge savings for your business, which you can re-invest in it or take as profits. What’s more, going green differentiates you from other dry-cleaners, providing you with a competitive advantage in a crowded marketplace. In other words, going green can help you achieve your organization’s marketing goals.

Going Green Still Maintains Quality

Going green doesn’t mean, however, that you have to sacrifice quality for profits. Your customer’s clothes will still come out looking clean and beautiful. Nor does it mean you have to change the level of service you provide. You can still offer top notch service, with the ability to clean delicate fabrics such as silks, leather, suede, dainty trims, and heirloom fabrics.

But going green is a big decision. It requires a full commitment to the strategy if you’re going to adopt it. It also requires you make changes at your storefront that can transform how you do business. Going green can be just what the doctor ordered if you’re looking to take your business to the next level.

What is Green Dry-Cleaning?

Green dry cleaning refers to any process that doesn’t use perchloroethylene or “perc” to clean clothes. The Environmental Protection Agency (EPA) considers this chemical both a health hazard and an environmental danger.

The EPA regulates perc closely and encourages businesses to use more environmentally friendly dry-cleaning methods. The most popular methods of green dry-cleaning include:

Wet cleaning

A gentler version of home laundering, this dry-cleaning method is the only one that doesn’t use perc in its process. Instead, it uses water and specialized detergents milder than home products to clean clothes.

In addition to not using harsh chemicals, this dry-cleaning method doesn’t contaminate water or soils, generate hazardous waste, or pollute the air. Dry cleaners using this method take extra care to treat stains before and after cleaning.

Liquid Carbon Dioxide Cleaning

This dry-cleaning method combines detergent with liquid carbon dioxide (C02) as the cleaning solvent. Manufacturers place the nonflammable gas under pressure to produce a solvent to lean clothes. After the clothes are cleaned, the liquid C02 is pumped back into a holding tank for reuse.

This method is extremely environmentally friendly. That’s because the C02 is captured as a by-product of an existing industrial process. Plus, only three percent of the CO2 used is lost to the air with each load of clothing, minimizing its environmental impact. The process also uses less energy than traditional methods, but machines using this process can be expensive.

Silicon-based solvent

Also known as the Green Earth cleaning method, this process replaces perc with liquified sand (Si02), which functions as a silicon-based solvent siloxane or D-5. T When discarded it breaks down into and, water, and carbon dioxide.

No chemicals touch your clothes with this process, but the manufacturing of the solvent uses chlorine. That produces the carcinogen dioxin during the production process. Otherwise, the method is very environmentally friendly.

The green dry-cleaning movement using the processes described above is picking up steam and will continue to do so for the immediate future.

Low Operating Costs, High-Profit Margins

Green dry-cleaners generally have low operating costs but high-profit margins. That makes green dry cleaning a good investment for established dry-cleaners, small business owners, and savvy entrepreneurs looking to invest in a new opportunity.

Plus, dry-cleaning storefronts have fixed hours. That minimizes operating costs, which includes the extra cost—and headache— of hiring employees. If you’re starting from scratch and have to buy equipment, you might not see a profit right away.

What’s more, you can offer auxiliary services, like tailoring, clothing repair, clothing preservation, and pick-up and drop-off service, to attract customers. Combine these services with rewards for a loyalty program, and you have the tools you need to build a solid—and profitable—customer base.

Taking care of the environment is everyone’s responsibility. So, If you’re an established dry-cleaner concerned about the impact you’re making on the environment, or you’re looking for a way to differentiate yourself from competitors, green dry-cleaning could be just what the doctor ordered. It’s also a great opportunity if you’re an entrepreneur looking for a profitable investment.

LARA: World’s Fastest Dry Cleaning Assembly System

Dry cleaners all over the world would agree that one of the most complex problems facing laundry businesses in identifying and ordering the garments before returning them. This process, known as assembly, is time-consuming and requires considerable workforce if an automated conveyor is not available. Until now, those have been the two options used in dry cleaners: a primary manual assembly with a tag printer, which takes a lot of time, or an expensive automated conveyor, which can cost up to $30,000.

That’s why Dark POS has developed LARA (LED Assisted Rapid Assembly). LARA is the latest innovation in the dry cleaning business, which offers an affordable solution to make assembly more comfortable and faster.

How it Works

Dry cleaners are encouraged to use either pre-printed barcode roles (single use) or heat seal tags (multi-use) to track their customers’ orders.  Using a heat seal printer, dry cleaners can easily add a barcode to their customers’ clothes which typically last up to 500 washes.

LARA is compromised of both software and hardware components tailored for the dry cleaning industry.  Using Enlite POS, dry cleaners need only scan a garment once it has been cleaned and a LED assembly hanger will light up to show where the clothes should be hung.  Enlite POS automatically lights up different LED hooks to organize and assemble orders.

Some of the advantages of using this system are:

  • Increase in productivity
  • Simplifies operations
  • Reduces process times and labor cost
  • Reduces human error
  • It is modular and expandable, depending on needs and business’s growth
  • Reduces the space needed for order assembly
  • Easy to use and to train staff on the use of the system

If you would like to have an Enlite POS demo or learn more about how Dark POS can improve your business, contact us at [email protected] or calling +1 404-996-0336 (US) or +44 203-807-4601 (UK).

Software designed and built for dry cleaners

POS software should never be a one-size fits all solution. Every industry, every market and every customer has unique requirements and demands from their POS solution. For this reason, DARK has built its reputation on creating POS software directed toward specific industries in a flexible modular fashion that tailors to each market and client’s needs.

Here are some of the main features of Enlite POS, a flexible POS solution designed and built specifically for dry cleaners:

Modular Architecture

A one-size fits all solutions rarely yield desired results. Enlite’s modular architecture allows you to customize the platform to best serve your business needs. Only pay for what you use and easily incorporate modules as your business grows.

Patented Assembly LED System

Enlite’s innovative Assembly LED system will cut in half the time it takes for your team to assemble orders. Simply scan the invoice or garment and place it in an Assembly slot. As you scan additional items LEDs will illuminate to indicate in which Assembly slot the garments belong and will notify in different colors when orders are complete and ready to be racked.

LARA Assembly system

Save time and money not only in reducing Assembly time but also by minimizing errors and re-work resulting from missing garments and garments delivered to the incorrect customers.

Customer Loyalty Programs

Create and manage your own loyalty program or leverage our partners to integrate with a global loyalty and reward platform.

Treat your valued customers to exciting prizes and rewards that would be difficult or impossible to obtain on your own.

Customer Mobile App

Customers no longer need to call to check the status of their order. The app allows them to see where in the process their pieces are, as well when they are racked and ready for pickup. Allow your customers to view and pay invoices from their mobile phones and enable them to request pick-ups or deliveries for their orders.

Pickup/Delivery Routing & Driver Mobile App

Get real-time information regarding where your drivers are on their routes. Empower drivers to collect payments and print invoices with their tablets or mobile phones. Add pick-ups to your driver’s route on the fly, the changes will be instantly visible in the Driver app.

Custom Websites

Don’t have an online presence? Reach out to us for a branded custom website with your company information and the new online services your Enlite solution offers your customers. Including the customer portal for your clients to schedule pickups, view and pay invoices, email and SMS notifications, etc.


If you don’t have your own touchscreens or tablets, or just feel it’s time for an upgrade. Dark offers a variety of stylish and affordable touchscreen stations, tablets and printers guaranteed to seamlessly run the Enlite platform.

As you can see, more than just a POS software, Dark POS products streamline and facilitate the operation of your business to benefit customers and owners alike. If you would like to have a demo or learn more about how Dark POS can improve your business, contact us at [email protected] or calling +1 404-996-0336 (US) or +44 203-807-4601 (UK).


Innovation in the Dry Cleaning Industry

The dry cleaning industry is one that has existed for hundreds of years. Of course, it has grown and evolved tremendously, but it might still seem difficult to find ways to innovate in the dry cleaning industry.

According to the statistics portal Statista, revenues of dry cleaning and laundry services in the United States are projected to reach approximately 8.3 billion dollars this year. Since dry cleaning is a repetitive, ongoing need, this is a business with a consistent demand through the year. However, the vast majority of dry cleaning businesses haven’t been able to keep up with changing consumer demands. So what can you do to make sure your dry cleaning business is keeping up with your clients?

Become Eco friendly

In the past several years, the issue of sustainability and reducing environmental impact has taken hold in the industry and new, eco friendly technology and products are now available. Finding ways to be more environmentally conscious, and showcasing it, can make your dry cleaning services more attractive to regular and potential customers. If you can show your customers through your marketing activity that you are ethical and sustainable, the value of your brand will certainly increase.

Have an online presence

You might think that a dry cleaning business has no place in social media, but you’d be surprised. For example, Facebook is an easy way to keep in touch with customers and be available for questions, it also makes it easy for clients to promote you when they’re happy with your service. It’s a very simple thing that you can do to distinguish yourself from other dry cleaning businesses in your area.

Make it easy for your clients

Consumers nowadays expect, more than ever, a strong mix of service, quality and price. At the same time, they are busier than ever so convenience will be a key aspect when choosing a dry cleaner. Pick-up and delivery is a service that has become fairly common in most big cities, but dry cleaning owners can also provide lockers that allow  customers to drop off and pick up clothes at any time of the day, any day of the week. Additionally, they can offer a drive-through service during normal operating hours.

Another way to put your customer’s needs first, is creating a quick check-in process for regular clients and using email to notify them when their items are ready for pick-up. Both of these can be easily done with a POS system such as Enlite POS.

Enlite POS gives you powerful tools to make it easy to make customers feel specials. These tools will turn occasional customers into regular and loyal clientele. If you would like to have a demo or learn more about how Enlite POS can improve your business, contact us at [email protected] or calling +1 404-996-0336 (US) or +44 203-807-4601 (UK).