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More dry cleaners are discovering the benefits of becoming Eco-friendly businesses.
Today’s dry cleaners are working to save more money, making their businesses healthier, and giving back to the planet in unprecedented ways.
Surveys say that customers prefer companies who care about their causes and share their values.
Based on research by Dr. Anthony Leiserowitz at the Yale Program on Climate Change Communication, 6 in 10 citizens of the United States think humans mostly cause global warming.
In this article, we will explore the benefits of becoming an environmentally-friendly dry cleaner.
What does this look like in action? Discover several ways to integrate Eco-friendly practices into your dry cleaning business.
Eliminate or Reduce Paper
Depending on your operations, eliminating paper may be difficult. But that doesn’t mean you can’t start taking steps to reduce paper used in your cleaner.
As an example, Enlite POS allows you to send customer receipts via email.
You can also use heat seal with Enlite POS. Eliminating the need for paper tags.
Some people might say, it’s only a small piece of paper. But every piece helps.
Wet Cleaning Versus Dry Cleaning
The first step to becoming a more Eco-friendly dry cleaner is to get rid of chemical solvents like tetrachloroethylene. This traditional dry cleaning chemical contributes to both indoor and outdoor pollution and is carcinogenic to humans. Wet cleaning, on the other hand, is approved by the Environmental Protection Agency (EPA) and several green groups nationwide.
Wet cleaning uses non-chemical biodegradable cleaning solvents. Wet cleaning is exceptionally gentle and works with virtually every fabric. You can also get rid of stain remover without shrinking your customers’ clean clothes.
Wet cleaning processes use unique digital cleaning machines. This Eco-friendly alternative also requires additional wet cleaning equipment, like pressing machines, steamers, and dry clean finishing.
Use Eco-friendly Dry Cleaning Detergents
Your next step is to switch out your chemical detergents for Eco-friendly alternatives. Wet cleaning is one way. The other option is changing your cleaning products. One option is liquid carbon dioxide, also known as C02 dry cleaning.
Liquid carbon dioxide is the stuff used to carbonate your favorite soft drinks. It’s also a non-toxic alternative for dry cleaning.
CO2 dry cleaners machines resemble regular machines, but they’re a little different. The dry cleaning machine’s drum is pumped with liquid carbon dioxide. Whatever CO2 is left from the sessions is injected into a holding container for the next cleaning.
Next to wet cleaning technology, C02 dry cleaning is the most Eco-friendly solution. A very minimal amount of C02 is released after each cleaning. Your business reduces its carbon footprint and water pollution activity. C02 dry cleaning machines use less energy than traditional machines and even wet cleaning machines.
D-5 Silicone Dry Cleaning Solvents
A newer eco-friendly alternative that’s getting a lot of attention with green dry cleaners is silicone solvents. Specifically, D-5 solvents. You’ll find similar ingredients in eco-friendly deodorant bars. After use, D-5 dry cleaning solvents break down into the earth, water, or carbon dioxide.
While chemicals are used to create D-5 silicone solvents, harmful chemicals don’t come in contact with the clothes.
Start a Recycling Program
Take the time to analyze your dry cleaning process, commercial dry cleaning and washing machines, for opportunities to recycle raw materials.
Recyclable materials include different kinds of:
You can even look at grocery stores for an easy recycling program.
Invest in reusable bags that customers can use more than once.
Change How You Power Your Dry Cleaning Machines
You understand which dry-cleaning solvents to use (and not use.) Now, it’s time to look at your approach to energy efficiency.
Today’s green dry cleaners are investing in alternative energy sources, like solar and wind energy.
According to Energy Sage, “the average price per watt for solar panels ranges from $2.57 to $3.35, and the cost of installing an average size solar power system is in the U.S. usually range from $11,411 to $14,874 after solar tax credits”.
Want to learn more about solar power costs? Check out this article by Energy Sage.
It’s worth visiting other eco-friendly cleaners to see which technology they’re using and how much they’re charging customers for it.
Use High-Effective Dry Cleaning Machines
Dry cleaning machines that run on alternative power are highly effective. Primarily if you invest in the right model.
What do you do if you can’t afford to switch to an alternative power source?
Investing 10s of thousands of dollars is not easy for most dry cleaning businesses, but not to worry. If you can’t switch, make necessary upgrades to improve the efficiency of your machines. Make sure your equipment isn’t using too much water or heat.
Your machines should have a high energy star rating, use an appropriate balance of water, temperature, and solvents. Take an audit of your inventory and remove equipment that is using too much energy for such little output.
Learn more about dry cleaning equipment: Quick Guide to Choosing the Right Dry Cleaning Equipment
Eco-Friendly Details Matter
Don’t forget about all those little details at your dry cleaning business. That would be your dry cleaning accessories, boxes, bags, hangers, and any complimentary items for customers.
Start by using reusable, Eco-friendly hangers. Broken hangers should be recycled, not thrown away. Make sure your hangers are made out of recyclable plastic or biodegradable plastic.
Are your clothing bags made from recycled materials? Invent in recycle plastic bags or sustainable fabric bags. Change your packaging too. When purchasing supplies, invest in recyclable containers and boxes.
Offering pickup and delivery services is also a way you can contribute to reducing greenhouse gas emissions that your customers’ car emits. You’ll be able to avoid your customers to drive to the cleaner. To make this service even more Eco-friendly, you could invest in a Hybrid Car.
Make Sure Your Staff Is On the Same Page
Excellent staff plays a significant role in Eco-friendly business models. Start by drafting an Eco-friendly policy that gets all your employees on the same page.
Outline your expectations for Eco-friendly practices, like cleaning only with eco-friendly products and non-chemical soaps. Make sure recycling bins are labels, so employees know where to throw away their recycles. Create a list of what can (and can’t) be thrown away or recycled.
The next is to reduce paper use in your company. Encourage staff to send emails and SMS instead of scribbling messages on paper. Start using heat seal instead, invest in a communication tool that streamlines meetings, and cuts down on paper. Start using a dry cleaning management tool that automates your operational needs from one dashboard.
Start Making a Change Today
There’s no time like the present to become more Eco-friendly. Use this guide to start transitioning to more environmentally-friendly dry cleaning practices.
Check out the blog to discover more ways to manage your business and lessen your impact on the planet. Contact us today to learn more about dry cleaning management software.
Currently, almost everyone is on at least one social media platform, and unsurprisingly, many businesses have pushed much of their advertising and marketing online. In our post ‘3 Strategies for Dry Cleaners To Survive The Digital Revolution,’ we mentioned that for any dry-cleaning business to thrive, they must ride the waves of technological change.
In particular, they must embrace digital marketing, optimize mobile technology, and make use of innovative e-commerce tools. In another post, ‘5 Facebook Marketing Ideas For Dry Cleaners’, we also discussed that a whopping 90% of marketers make use of Facebook as an advertising platform. But, do you know how many uses promoted tweets?
Among the numerous social media sites, some surpass others based on the sheer amount of users they have. According to Our World in Data, in 2018, there were over 2.26 billion people on Facebook, 1 billion on Instagram, and 329.5 million on Twitter.
With over 32% of the world’s population on the platform, Facebook remains the most convenient and guaranteed way to have a wider reach. In our post ‘5 Tips For Marketing Dry Cleaning Business With Facebook Ads’, we talked about how Facebook ads can be utilized to generate growth and increase profitability.
However, that’s no reason to ignore the other platforms, as other social media sites can also be an avenue for you to raise brand awareness for your dry-cleaning business. In this particular post, we will look into how you can efficiently use Twitter to advertise your business.
Why market on Twitter?
About 6,000 tweets are being tweeted every second, which means that every day, over 500 million tweets are being tweeted. Due to the fast and brief nature of interaction on Twitter, growing your brand is made possible, even with just a single word.
The use of hashtags and keywords allows for a more targeted advertisement. Compared to other platforms, placing ads on Twitter is also relatively cheaper.
According to an article on Medium, because Twitter does not distinguish among companies, personal accounts, celebrities, or well-known people forming a bond; hence, communicating and networking is also easier. With this, you can effectively grow your influence and brush elbows with people who can help you.
Tips on marketing on Twitter
Given all the fantastic benefits that marketing on Twitter brings, here are some tips on how you can use Twitter as a marketing platform in the most optimal way.
1. Build your twitter profile
In any social media site, everyone is represented by their profile. Hence, creating your business’ profile is a crucial step in marketing on Twitter. Your username will be your Twitter handle, so in making it, go for a unique and catchy one that will represent your business’s name. The same thing goes for your profile photo, bio, header image, and pinned tweet.
2. Be active
Due to the sheer amount of tweets generated per day, post on Twitter may have less visibility than they do on Facebook. As such, the key to staying relevant is by being an active Twitter user. According to Practical Ecommerce, you can do this by
- tweeting short tweets often,
- by interacting and responding to tweets about your business.
- You can also retweet and mention others,
- as well as follow relevant users and share mentions.
One underrated feature of Twitter that you can use in marketing is direct messaging.
Through direct messages, you can give potential customers the option to directly contact you, which can stimulate conversations and build connections.
3. Be creative and controversial
Business News Daily claims the most successful tweets are the creative and controversial ones that can stir attention from tons of users. Users often ignore tweets that are plainly promotional and boring, so in using Twitter for your business, be wary of voice, tone, and subject in each tweet. Some creative ways to get people more engaged are tweeting twitter polls, tapping into trending topics, asking for feedback, and running contests.
4. Go with visuals
Tweets are usually just text. However, looking through texts for a long time can grow tiresome. Luckily, you can attach images and videos to your tweets. These types of tweets are, more often than not, able to get more engagement than just plain ones. Statistics on Maryville University detail that in as early as 2016, 60% of all global mobile traffic was already being attributed to mobile video, and this number has only continued to grow. Forbes project that by 2021, about one million minutes of video content will cross global IP networks per second. Relevant images and videos will make your tweet stand out by grabbing the attention of users as they scroll through the platform.
5. Create a content strategy
Like in any digital marketing plan, a strategy must be devised to ensure that the business will be able to get the most out of it. Since marketing is happening online, you are heavily reliant on content. A content strategy will help you make sure that everything you tweet is not only engaging but also something that your audience will find value in. In doing a twitter marketing strategy, set well-defined goals such as building brand awareness or increasing sales.
Of course, making all the work you put into twitter worth it, is to see it as a complement for a strong online marketing strategy. You need to do research to know who is your target audience. Then, use email marketing, keep other social networks updated with relevant and engaging content.
Don’t forget to name your digital media accounts when you use traditional marketing such as flyers! You never know where and who can end up with that flyer!
Post exclusively written for enlitepos.com
by Jordell Brick