Growing your local business is incredibly important to its success. You want to reach as many customers as possible. While you may have a physical location, what do you online is still important. Your business should have a website to provide potential customers with your contact information, the services you offer, testimonials and more. Unfortunately, nearly half of small businesses still don’t have a website.
In addition to having a website, you also need to ensure your companies SEO is strong. This will help your company rank highly on Google, and make it easier for potential customers to find your business while browsing. Unfortunately, improving your local SEO isn’t always easy or clear. With that in mind, this article is going to look at some of the best strategies to increase your organic search traffic, local or otherwise.
Set Up a Google My Business Account
If you want to get more local traffic to your business website and into your business itself, you need to have a Google My Business account set up. Creating an account is free and it will allow you to establish yourself on Google. Having a business profile through Google My Business will allow your customers to quickly and easily see everything from your website, your hours, your address, phone number and even regular updates.
In addition to having this account, you should also look to optimize it. Be sure the information is accurate and kept up to date. Also, be sure to verify the listing and answer any questions or concerns people may leave. Doing all of this will also help Google to authenticate your business.
Perform Quality Keyword Research
While SEO can be complex and is full of lots of moving parts, a lot of it comes down to keyword research, anchor texts and making quality content. In order to increase organic traffic and boost your SEO, you need to include certain words or phrases in your site content. People search for certain keywords, so be sure you rank highly for them. There are plenty of different tools that can help you identify and choose which keywords and anchor texts you should aim to use.
Of course, if your aim is to improve your local SEO, you need to have keywords that are relative to your local customers. For example, if you’re a plumber in Atlanta, you should try to rank highly for terms such as “Atlanta plumber” or “plumber in Atlanta”. Be sure to read more about anchor texts and how to perform adequate keyword research, as they can help increase your organic traffic by leaps and bounds.
Use Social Media Effectively
Social media has changed the game for businesses all over the world. In addition to helping you reach customers, you may have never otherwise reached, social media has made it easy to connect and interact with your customers. Social media (at least in terms of SEO), is best used for creating content to either let customers know about your products and services or answering their questions.
You need to educate those in your local area (and beyond) about the benefits of your business and give them reasons to convert into customers. You can even create content or posts based on things happening or news in your local area, and potential customers could take notice. So while social media is great for online-only businesses, it also holds a lot of value for people looking to improve their local SEO and traffic.
Encourage Customers Leave Good Reviews
Reviews can make or break the success of a business. While some will write good reviews on their own after a great experience or great service, others may not. As a result, be sure to encourage that customers leave you a review if they have a positive experience. Being highly reviewed will show the algorithm that your content and company is valuable to your customers.
In addition to improving your SEO and reach, these reviews can also have a major influence on future buyers or customers. Many people trust online local reviews greatly, and if your company has plenty of great reviews, it could encourage more people to become your customers. If you don’t feel comfortable asking for a review at the point of purchase, consider sending a post-purchase email.
Utilize the Various Online Business Directories
While some people will simply Google a keyword or term to find a company, many others will use online business directories. These directories (such as Yelp, YellowPages, and FourSquare) allow people to search and browse through specific companies in their area. Getting your business name, information, address and phone number into these directories can help increase your visibility and SEO alike.
While Google My Business covers many of the same things, there is nothing wrong with extending your businesses reach as far as you can. The more places your site or company are listed or visible on, the more traffic you will have.
In conclusion, we hope that this blog post has been able to help your business increase organic search traffic.