5 Successful Tactics to Increase your Dry Cleaner’s Revenue

There is a lot you can do to stay in the mix and boost your revenue

Dry-cleaner owners have a challenging business on their hands, and when it comes to revenue, they must ensure everything is in order, from complying with current regulations, and controlling costs, to being productive while getting creative in ways of maintaining a growing income. 

But there’s a lot that you can do to stay in the mix and increase your revenue. 

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According to Josh Kaufman, entrepreneur, and author of the bestselling book “The Personal MBA”,  there are only ‘4 Methods to Increase Revenue’: 

  1. Increase the number of customers.   
  2. Increase the average transaction size.
  3. Increase the frequency of transactions per customer.
  4. Raise your prices.

Now, there are plenty of tactics that you can implement to boost your revenue based on these 4 methods, so let’s take a look:

Offer your services to other businesses

One way to expand your business to new markets and increase revenue is by partnering up with other local stores that would benefit from your services. So go ahead and introduce your dry cleaner to hotels, catering services, spas, or bridal & suits rental shops around your area and become their number 1 option when they think of a dry cleaner nearby.

Focus on connecting with your current clients 

Although new customers are welcome, never lose sight of your current ones. They have already become familiar with your services, creating an opportunity for you to upsell since they are most likely to do business with you. 

Be consistent about showing all your additional services and discounts on your social media, or you can always offer them whenever your clients come to visit your store. This will help increase the cost per visit, and grow revenue.

Create repetitive incentives

Everyone loves the word “free”, so why not come up with incentives to increase the frequency of visits and the average transaction price? One dry cleaner came up with the idea of making “Free Pants Wednesday” in their store, and in the third year of doing it, the company boosted revenue by 57.3% and opened 252 new accounts.

You can also reward your customers with a gift card from their fave local restaurant, or create a frequent-purchaser reward program for them, you just have to be creative!

Always be prepared

Now that we have the customers part covered, let’s talk about another thing that could break your revenue stream, and it’s having a downtime period just because you ran out of laundry supplies or you have broken equipment. 

You always have to be over-prepared, both in the maintenance of the machines and in the laundry supplies closet so you are never caught off guard. 

Review your pricing strategy 

The price of your services can be a decisive factor when it comes to being chosen by your clients: too low and you could be considered cheap, or too high and they may think you are overpriced and choose the dry cleaner next to you. 

Always consider the prices of the competition, and instead of doing a sudden increase on your prices (that can generate a negative impact on your business), go for subtle regular adjustments that customers won’t seem as important as a dramatic increase in the price.

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Challenging times create opportunities to shine. Attract new customers, but never forget about the loyal ones. Understand your market and put the extra effort into always offering the best services, because, in the end, this is the magic trick that will maximize your revenue. 

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