Despite some well-publicized changes to its algorithm, Facebook (FB) remains one of the most powerful marketing tool in business—one that can help you expand business significantly.
In fact, if you’re looking to drum up more customers for your dry-cleaning business, Facebook is just what the doctor ordered.
Your dry cleaning business relies on the right tools—like a solid POS computer system—to reach customers and keep them happy.
FB is a great tool to have in your arsenal to connect with existing customers but also lets you reach customers you never knew existed.
Facebook: A Marketing Powerhouse
One reason FB is such a marketing powerhouse is its extensive reach. With over 2 billion active users ( 1+ billion daily), Facebook is the Internet’s biggest social media platform.
In fact, it’s bigger than YouTube, bigger than Instagram, and bigger than Snapchat. It’s also bigger than Twitter and WeChat.
Another reason FB is such a marketing powerhouse is engagement. It’s among the top social media platform for driving engagement.
These numbers make FB the most avid user-base of any social media platform—bar none. That’s a testament to just how good FB is at driving engagement.
If you’re a marketer, it doesn’t get much better than that.
Concern About Recent Algorithm Changes
Despite Facebook’s track record, some marketers worry about the impact of the recent changes FB made to its algorithm.
Facebook made these changes to protect its community and reduce the amount of misleading information on the platform.
More specifically, the changes target clickbait and spam, fake accounts, and false news items—targets driven by Russia’s attempt to interfere with the presidential election.
And while some marketers have reported ad impression decreases and cost increases as of January 2018, the changes shouldn’t impact FB’s marketing capabilities.
Necessary Moves You Need to Make
If you’re new to Facebook marketing, you’ll first need to take some baby steps to start you on your FB marketing journey. These include:
- Creating a business page
- Getting a vanity URL
- Adding a great cover photo
- Adding a good profile picture
- Optimizing your “About” section
- Choosing your CTA button
- Adding milestones
- Earning a “Very responsive to messages” badge
- Customizing page tabs
Completing these necessary steps will establish your presence on Facebook. To attract and engage visitors to your page, drive them to your website, then convert them from prospects to customers, you’ll need to optimize your page’s marketing capabilities.
Here are five tips on how to do that:
- Follow the 70-20-10 rule for content — Try starting with some link-based or visual content, like business updates. Then go from there. Also, test out different formats to see what resonates with your audience. A good approach is to post original content 70% of the time, content relevant to your visitors’ interests 20% of the time, and self-promotional content 10% of the time.
- Make content stand out — The Facebook news feed is crowded with businesses all vying for visitor attention. Among the best way of doing that is to accompany a media post with a striking, high-quality photo. Posts with these kinds of graphics are ten times more likely to get engagement than plain text posts. Also, keep images sharp and easy to read.
- Have users share photos — Having users share photos of interactions with your brand or product also drives engagement. It also promotes brand loyalty and helps users feel included in your activities. Also, share posts on your community page whenever a user mentions you or your dry-cleaning business. This tactic also allows users to be part of your page and to bond with your brand.
- Post videos (especially live ones) — Video content makes an impact online. That’s as true for FB as it is for any other social media platform or media outlet. In fact, FB users watch over 100 million hours of video content daily. Plus, interest in video content keeps growing. So, take advantage of video’s power to attract and engage consumers.
- Promote your page beyond Facebook — One way is to drive traffic to your page with promoted posts and paid ads. They help you promote your page to users browsing the platform. To capture the interest of users that don’t know you have an FB page, add it to the bottom of your emails, include a link on your website, put it on your other market materials, and make blog posts shareable on FB.
These five tips can help you market your dry-cleaning business to today’s consumers and drive engagement with your target audience. That will help grow your business by adding new customers.
Don’t let recent changes to FB’s algorithm scare you. The platform is still the most powerful marketing tool of any of the social media site.
It might even be the most powerful marketing tools anywhere. With the right approach, FB can help you reach customers you didn’t even know existed.