5 Tips for Marketing Dry Cleaning Business with Facebook Ads

,

Looking for a quick and easy way to marketing dry cleaning business or laundry service?

Try Facebook ads.

They’re not only a surefire way to reach local customers, but also a cost-effective business tool that helps you zero in on your target audience.

Plus, they provide a substantial return on investment.

FB ads are ideal for local businesses. Facebook Ads done right, will drive customers to your storefront and increase profitability.

In other words, they deliver.

FB Ads Make Every Penny Count

Facebook advertising is re-shaping local advertising. That’s because FB has had made significant changes to its platform since 2004.

Those changes include a host of targeting options that help you pinpoint—and reach—your target audience—options like Lookalike Audiences, Dark Posts, and retargeting ads.

These tools not only help you target people physically near your business but also reach people that live near you—all thanks to the personal information of users in FB’s database.

The tools also help you make every penny of your marketing budget count. You’d be surprised how far $5 can go with Facebook advertising.

In fact, FB ads helped one company grow their local business by 40% in 3 months, while another generated $45,000 in revenue with only $250 spent.

While every business is unique, these numbers give you a good idea of just how much of an impact Facebook advertising can make.

Steps to Creating Facebook Ads

FB run on the same pay-per-click/pay-per-impressions approach as most online ads. So there’s no reason for you to be intimidated by them.

You just need a systematized way of implementing this promotional strategy. Below are five critical steps you can use as a guide to the advantage of this powerful yet proven social media marketing platform:

  • Target the right audience
  • Give people a reason to click on ads
  • Optimize Facebook ads with testing
  • Track Facebook advertising results
  • Follow-up on respondents to ads

A simple coupon ad combined with an email drip campaign, for example, can help keep you stay top-of-mind with local customers and drive more business to your storefront without costing an arm and a leg.

You could also use a FB ad to promote a new service, such as home pickup and delivery, and provide a coupon for first-time users.

Facebook Advertising Not A Silver Bullet

Facebook advertising isn’t a silver bullet. It won’t solve all your organization’s problems. Plus, Facebook ads aren’t all black and white.

But if you have a solid strategy in place and you approach FB ads with the right intention, your advertising should produce results.

Also, Facebook ads are passive. In other words, buyers get them when they’re not in a buying mood. So trying to sell a product directly using a FB ad is challenging.

However, if you’re trying to increase brand awareness and social exposure or capture and nurture leads, FB marketing could be just what the doctor ordered.

Simple Tips on Facebook Advertising

If you’re like the other 27 million small business owners out there, you need to spend your marketing budget wisely. FB ads let you do that.

Below are some simple FB advertising tips to help you do that

  • Set clear objectives for your campaign.
  • Make a clear offer to your audience
  • Know who your ideal customer is
  • Provide an incentive like a giveaway
  • Create a sense of urgency with your advertising
  • Use limited time offers when you can
  • Appeal to local customers with education marketing

Executing the last tips might not always be possible. But when you can do it, it’s a powerful way to generate new customers and get formers customers to return.

Measuring the ROI of FB advertising

The success of an FB advertising campaign is better measured by something called Social ROI than traditional ROI. With FB ads, you measure ROI by how well your target audience engaged with your ads.

Metrics that will be key in this process include:

Impressions

How many times your add was looked at

Reach

Number of people ad was shown to

Likes

Number of people that like your ad

Shares

Number of people that saw your ad and shared it

Comments

Amount of comments on your ad

Frequency

Number of times your ad was shown, on average, to a user

Click Through Rate

Percentage at which a consumer saw the ad and click through to the landing page

Pages Likes

Number of likes generated for your FB page because of the ad

Using real-time analytics like these tells you exactly how your ads are performing. If it’s not performing the way you want, you can make adjustments on the fly.

Setting up a Facebook advertising account is straightforward. Plus, there are plenty of material out there that will tell you how to get started.

If you’re a dry-cleaner with a tight marketing budget, Facebook advertising is the ideal tool to generate growth and increase profitability at your dry-cleaners.

Dry Cleaner’s Ultimate Guide To Local SEO

,

Are you ignoring local SEO? If you are, maybe you should revisit your decision. Using local SEO can boost revenues and profitability cost-effectively.

Ignoring Local SEO is like throwing a party but not sending out invitations. You wouldn’t do that, would you? Of course not.

Local SEO is a robust, proven strategy for promoting your dry-cleaning business and driving local customers to it.

It puts your business front and center when local customers search Google or other search engines for dry-cleaning services.

Plus, there are numerous local SEO tools that you can help you promote your dry-cleaners for free. These tools help when quantifying, tracking, and evaluating your local SEO efforts.

Benefits of Using Local SEO

Local SEO offers numerous benefits. It increases website traffic, helps convert searches to conversions, and is easy to execute.

More importantly, it reaches every customer—even those on the go, people using mobile devices like smartphones, tablets, and laptops.

People being reached thanks to Local SEO

With so many people using these devices these days, it’s imperative you use local SEO to promote your dry-cleaners.

Below is the Ultimate Guide to local SEO:

Setup Google My Business Page

An excellent place to start your local SEO efforts is at Google My Business, previously known as Google Places. You can use this tool to help you appear in local map listings in Google’s search engine results pages (SERP).

 

Local SEO with Google My Business

Google displays these maps for the vast majority of local queries. Setting up your Google My Business page is simple and easy. You’ll also want to use the Google Posts feature on your business page. It updates viewers on what’s happening at your business.

Optimize you’re my Google My Business listing

Optimizing your Google My Business page listing is the next step. It’s critical to succeeding with local SEO. The most crucial search engine you want to optimize your site for is Google.

About 50% of all searches are done using this search engine tool. But don’t forget other search engines, like Bing.

You want to optimize for these engines as well. After all, you want to maximize all online traffic sources.

Do keyword planning for your website

In addition to optimizing for local SEO, you’ll want to do some keyword research. Head keywords—single words or short phrases—are the terms consumers use most often to conduct searches. Using keywords in your content is critical for driving consumers to your website.

A good place to start with keywords is to use Google’s Keyword Planner, the best and most effective keyword planning tool out there. Checking the keywords your competitors are using is an excellent way to kick off your search. It’s done all the time and is ethical.

Make sure when you optimize your site you increase the number of local keywords you’re targeting. This simple technique adds the name of your local area to searches with the most critical keywords that describe your business.

You’ll also want to optimize “long-tail keywords”— longer strings of words searchers might use to find information. These beat out head keywords because they often reveal a searchers real intent.

Conduct a Local SEO Audit

Optimization is critical to succeeding with local SEO. Doing a local SEO audit is the key to optimizing your website and boosting visitors to it. Doing an audit tells you how your site is doing with the keywords selected.

If you want it to make a real impact, you need to conduct audits regularly. Doing one might seem challenging, but it’s not. Tools like Ahrefs and SEMRush can help you with this critical phase of your local SEO audit. Both of these tools offer a trial period for very little money. If you want a complete an audit in 45-minutes, check out this post by Neil Patel.

Local SEO Audit with ahrefs

In addition to doing keyword analysis, you’ll also want to analyze your organic search results. Plus, you’ll want to identify any loopholes in the meta information of your website and fix them.

You can do this manually or use a tool like Screaming Frog, which simplifies and streamlines the process.

Local SEO Audit with Screaming Frog

Additional Tips on Local SEO

Below are some additional tips on using local SEO support your marketing efforts to generate new clients for your dry-cleaning business:

• Make sure you update information across all channels
• Optimize your tags, URL, and content
• Engage in local link building
• Get on relevant review sites
• Track rankings for local search
• Use a review management system
• Use Google calendar events
• Provide directions; create a trackable custom link

The tips discussed above will boost your local SEO marketing efforts. Local SEO pays off but only if you do it right. Plenty of articles and tools exist that can help you with this effort.

If you have a local dry-cleaning business (or you are thinking about starting one) and you’re ignoring local SEO efforts, you’re missing an opportunity to drive customers to your website and your business.

That, in turn, can boost revenues and profitability. What’s better than that?

Make Them Stick With You: How to Boost Customer Retention

,

Learn the Best Practices to Boost Customer Retention

Acquiring new customers costs more than keeping old ones—a lot more. In fact, it costs five times as much to acquire new customers as it does to keep old ones.

It’s also more profitable to retain customers than find new customers—much more profitable. A 5% increase in customer retention can increase company profitability by 75%.

But retaining existing today’s customers isn’t easy for dry-cleaners. Today’s customers are demanding—thanks in large part to the Internet. Today’s customers want what they want when they want it and won’t settle for anything less.

Fail to meet these demands and customers won’t hesitate to bolt. Below are seven proven best practices that can help you retain more of today’s customers at your dry-cleaners:

Personalize your service

Delivering value is a great way to keep existing customers. One component of value for today’s customers is personal service. Today’s customers expect you to personalize your services to meet their needs. So, look for opportunities where you can do that, like adding home pickup and delivery. That saves customers a trip to your store.

Stay in touch with customers

Staying in touch with today’s customers is imperative. It makes them feel valued and special. Sending them special promotions, for example, or discount coupons for all the business they’ve given you is one way.

Be consistent with these touches but don’t overdo it. Two or three times a month is reasonable. It keeps customers involved and makes them feel appreciated. And touch them in different ways—email, newsletter, Facebook, and so on.

Reward, recognize, and thank

Thanking your customers for their business makes them feel appreciated. They’re not just a dollar sign to you. There are two proven ways to thank customers. You can thank them by sending them a note or recognizing them in a newsletter or other communication piece.

Or, you can send them a gift card, say to Starbucks or a local restaurant, along with a thank you note. It’s a nice touch—one your customers will remember.  You should look for other ways to thank customers.

Provide proactive service

It’s not enough to provide good services these days. Many dry-cleaners can do that. You need to deliver epic customer service to differentiate yourself. One way to do that is by getting employees to be lavish with customer support.

Thoughtful gestures, warm and welcoming greetings, watching someone’s bike while they shop—little things like that can drive loyalty and repeat business. Add additional services, like rug cleaning, to save customers time is also good proactive customer service.

Offer a customer loyalty or VIP program

More and more retailers are offering customer loyalty programs. It’s a strategy that’s helping them survive. You should do the same if you want to retain existing customers. It’s also a great way to personalize your services and make repeat customers feel special.  Plus, it can provide you with deep insights into customers while also staying top of mind.

Get creative with technology

Beacons, m-commerce, mobility apps—more and more retailers are getting creative with today’s technology as a way of retaining existing customers. A mobility app, for example, enables you to stay in touch with your customers wherever they are.

You can send them push notifications regarding order status, let them view open and past orders, and pay for orders directly on the app. These types of tools boost personalization of your services and lets you share promotions and discounts with customers

Create a community around your brand

Apple Computers is a prime example of this. They’ve created a community around their brand, and it’s paid off over the years. This strategy works because it connects customers with other people that use your services.

And give them a voice on your website, so you can remind them they’re not just a number. You can also use that voice to solicit feedback on your services. Take that feedback seriously. Use it to improve things. That shows customers you heard them and that you value their feedback.

 

Additional ways to boost customer retention are:

  • Be passionate and engaging
  • Offer time-limited promotions
  • Be transparent and honest with customers
  • Under promise and over deliver
  • Create a community around your brand
  • Incentive social media shares.

These best practices are all proven ways to keep existing customers. Of course, you’ll have to tailor them to your dry-cleaner or dry-cleaners and to your budget.

But they’ll help you beat the challenge of retaining existing customers. It’s more cost-effective—and more profitable—to do that than beating the bush to acquire new customers.

Is Investing in a Franchise a Good Move?

Let’s face it. Operating a retail franchise these days is no cake walk. Just ask anyone that owns a McDonald’s, a Burger King, or a Hilton Hotel. These franchises don’t run themselves. Owners must put in long hours and a lot of hard work to keep them going.

But retail franchises are profitable under the right circumstances. Many have built-in opportunities for growth if you invest in multiple storefronts. So, if you’re an entrepreneur looking for the right opportunity, you could do worse than investing in a dry-cleaning franchise—much worse.

Investing in Franchise Makes Sense

Investing in dry-cleaning franchises makes sense. They offer you a combination of advantages that starting from scratch doesn’t provide in this $11+ million industry:

Here are some reasons why investing in a dry-cleaning franchise makes sense:

Market will always be there

While clothing has become easier to care for, many clothes still need to be dry-cleaned. U.S. News & World Report lists dry-cleaned clothes as a $6 billion to $7 billion industry.

Reasonable franchise fees

Franchise fees for dry-cleaners are much less than those for other franchises, like McDonald’s, Burger King, or Hilton Hotel. Dry-cleaning fees range from $15,000 to $25,000, with total investment about $70,000 to $80,000.

No experience needed

Good franchises provided extensive support to new owners from day one. If you have the right attitude and are dedicated, you can become profitable relatively quickly.

Benefits of a large company

Franchises get the benefits of a large company and cleaning laundry at a centralized facility at their disposal. Small dry-cleaning business, on the other hand, can run into snags when buying equipment, dealing with government regulations, and so on.

Proven franchise system

Franchise owners can follow the franchisor’s guidelines and be successful quickly by taking advantage of its accounting, training, and marketing support. When it comes to marketing, for example, the Tide Dry-cleaning franchises can leverage the company’s brand name recognition.

Additional advantages of investing in a dry-cleaning franchise are built-in repeat business, less employee turnover, does well in down markets, and limited inventory. Also, there are no perishable items as in other industries, like food and beverage.

Need to Overcome Three Barriers

Despite the advantages that investing in a dry-cleaning franchise brings, you still must overcome three barriers to create a profitable dry-cleaning business—reaching a younger audience, increasing your service’s convenience, and creating a rich customer service experience.

Appealing to a younger audience

Appealing to today’s young people is a challenge. No doubt about it. Previously, you could use print media to reach potential customers. That won’t work any longer. Today, you need to use the latest online strategies and tools.

Effective ways you can appeal to the young include employing social media, optimizing for mobility, utilizing app-based marketing, targeting different demographics, executing an influencer strategy, and using outbound marketing. You also have to make it easy for today’s customers to connect with you online.

Increasing convenience of services

Increasing the convenience of your services is a must. Today’s young generation have less time than generations in the past as well as less disposable income. Many have taken second jobs to make ends meet. Anything that you can do to make things easier for them is a positive.

For example, adding a POS computer system to your dry-cleaners allows you to add pickup and delivery service. Customers no longer need to stop by your storefront. Other ways to boost convenience includes adding a drive-through or car hop service, 24-hour drop boxes, same day service, and adding ancillary services like rug cleaning and cleaning of shoes and boots.

Enhancing customer service experience

Today’s customers are more demanding than ever. If you don’t provide them with exceptional customer service, they’ll bolt. Some ways to do that include utilizing technologies for customer service, connecting with your customers across multiple channels, aligning your services with your marketing programs, creating staff roles and responsibilities for customer service, and boosting customer experience with garment management.

Overcoming these three barriers can increase profitability whether you buy a franchise or start from scratch. Investing in a franchise, however, provides a combination of advantages that going it alone can’t match.

Plus, it gives you a chance to work with a proven system and provides built-in opportunities for growth by investing in multiple franchises. For the right entrepreneur, investing in a franchise is just what the doctor ordered.